Advancing Digital Sustainability
To make progress towards a sustainable digital economy & society, we need to bring all actors together - from the organizations who build digital products & services, to the infrastructure operators which generate & allocate digital resources, to the suppliers of equipment.
Location & Date
- Berlin, Germany
- Date: 30th of November - 2nd of December 2022
- Main Conference on 1st of December
- Venue: tbd
- Attendees: 500 in total, ~100 per content track
Content
Special features
- The whole event is focused on content, knowledge sharing and advancing the digital sustainability topic, no exhibition - ideally limited no. of salespeople either
- Attendees need to be reviewed & approved before they can attend
- Each attendee is color codes (via badge or similar) based on their position in the value chain (see Taxonomy)
- Attendees are allocated to their hotels based on their value chain role as well
- Mentimeter is used across all the content tracks, especially the panels to gauge real-time audience engagement and opinions/used to drive some survey results
- Twitter Walls are used for each panel & conference to collect questions (moderated) that can also be answered later via Twitter
- Sustainability thought through (e.g. no stands, no paper promotion material, badges made out of a compostable material)
- Incredible food delivered by Cookies Cream/Crackers/Bea & Cookie
- Community building exercises before the event (among executives) and afterwards (between the groups that have met the evening before) and at the event
- Preparation session for all the speakers the day before
- Sponsors have no influence over the content of the conference
Technical Features
- Incredible sound both at the venue and at the afterparty
- Music to drive emotions (e.g. before and after each talk)
- Lighting that focusses attention
- Maybe: alternative seating arrangements for the audience
- Maybe: Panels on stage as standing/moving things rather than every person sitting on a chair
Program
Day 1 | Day 2 | Day 3 | |
09:00 - 09:30 | Open Doors | ||
09:30 - 11:00 | Sustainability Basics | Communities gather: Boat Tour, sightseeing, coffee tasting, etc. | |
11:00 - 11:30 | Coffee Break | Communities gather: Boat Tour, sightseeing, coffee tasting, etc. | |
11:30 - 12:15 | Arrival Speakers | Content Tracks - Round 1 | Communities gather: Boat Tour, sightseeing, coffee tasting, etc. |
12:15 - 13:30 | Speaker Lunch | Long lunch & networking break | |
13:30 - 15:30 | Speaker Rehearsal | Content Tracks - Round 2 | |
15:30 - 16:00 | Speaker Rehearsal | Coffee Break | |
16:10 - 16:25 | Closing Keynote | ||
16:30 - 18:00 | Arrival Executives | Community Building Excercise | |
18:00 - 19:00 | Speaker & Executive Drinks | Hotel Break | |
19:00 - 23:00 | Executive & Speaker Dinner | After party with dinner |
Tracks / Exercises
Sustainability Basics
Timing | Speaker | Potential Messages |
09:30 - 10:00 | Max Schulze, Founder, SDIA | * Welcome everybody
* Digital Sustainability relevance, importance, roles & responsibilities, program
* What I want you to walk away with today: An understanding of sustainability, your role & responsibilities, ideas & actions you take back to the office tomorrow |
10:00 - 10:30 | David Jensen, United Nations CODES | * Digital sustainability is a global challenge, digital technology is good, but we also need to understand the negative implications |
10:30 - 11:00 | ? | * Sustainability is part of a toolbox to address climate change. It’s what we, here in this room, can do now to make a contribution as a sector, as individuals |
Digital Sustainability in Action
Timing | Developers, IT Executives & Admins | Resource Provisioning, Cloud Infrastructure | Digital Infrastructure Operators | Suppliers | Policy makers |
11:30 - 11:45 | Let’s look at the facts | Let’s look at the facts | Let’s look at the facts | Let’s look at the facts | Let’s look at the facts |
11:45 - 12:00 | OK: Sustainability, now what does it mean for you? | OK: Sustainability, now what does it mean for you? | OK: Sustainability, now what does it mean for you? | OK: Sustainability, now what does it mean for you? | Digital Sustainability in Europe: How to operationalize our values |
12:00 - 12:15 | Transparency: Measure towards improvement - what you need to do | Transparency: Help your resource consumers to reduce their impact | Transparency: Make your impact accessible and visible to customers | Transparency: Product passports as a differentiator | Transparency as the first step + understanding the impact of digital on society |
BREAK | |||||
13:30 - 15:00 | Panel of practitioners and academia (lively discussion) | Panel of practitioners and academia (lively discussion) | Panel of practitioners and academia (lively discussion) | Panel of practitioners and academia (lively discussion) | Panel of politicians & bureaucrats discussing policy options |
15:00 - 15:30 | Action now: Forget hardware, containers (!), tag workloads, restart-ability, measure, measure, measure, demand sustainable resources from supply chain | Action now: Maximize hardware lifetime, attach footprint to resource, send signals to applications for optimization, auto-scaling | Action now: Connect with IT, heat re-use/storage non-negotiable, new SLAs per workload, transparency via APIs, ‘smart’ ⇒ respond to IT, new business model = become a cloud provider | Action now: Product passports to justify higher price of sustainable products, radically less products, take back & recycle, lifetime extension business model | Action now: Force transparency, labels, public procurement, enable customer choice |
Community Building Exercise
The idea is simple, there are large signs in the room/on the walls which have statements such as ‘I want to buy sustainably generated resources’, ‘I want to collaborate on solving …’, etc. and people get to group together under each and have a starting point of conversation with each other.
Promotion Strategy
- LinkedIn Ads for relevant target audiences & locations
- SDIA Newsletter
- LinkedIn Live sessions to promote the event and explain the agenda
- Go to other podcasts & platforms
- Speaker Teaser Videos for their network
- Live Stream from the venue
- Media Partners & Journalists: Vogel Media, DCD, Tagesspiegel